Spreadthink: Explaining Ineffective Groups

  • Author Warfield, John N.
  • Publisher Systems Research v12 n1 (March 1995) 5-14.

Warfield’s data on individual reactions to group problems has revealed a phenomenon he calls Spreadthink, e.g, there exists a consistent lack of commonality of viewpoint, no matter what the group, no matter what the problem. The disparity in attitudes among individuals is so great as to produce ineffective group decision making unless further education and understanding takes place between group members. Presented at 16th Annual Meeting, Assn. for Integrative Studies, Duquesne University, Pittsburgh, PA, 30 September 1994.

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